Campaign scheduling determines the day and time when the ads from the campaign will be shown. The scheduling will be dependent on the time of day the potential audience is interacting with ads. If the audience is only interacting with the ads during weekends, target these days specifically. If the audience is interacting with served […]
Targeting parameters are available at the campaign level to help you reach an audience in the required location, using a specific device, browser, or domain, and to target specific publishers. Location-Based Targeting In location targeting, you can show your ad in certain geographic areas as per your business needs. You can target your ads for […]
You have an option of adjusting bids on the campaign and ad group level. Periodic Bid Adjustment: Bids can be increased or decreased according to the time of the day or day of the week. If a campaign is expecting more traffic during weekends and at a specific time period, then you can increase the […]
Audience Segments can be viewed and edited from the Dashboard from Library > Audience Segmentation. Once you select the advertiser, you will see an existing list of segments (First and Third Party). Otherwise, you will see an option to create your first segment as shown below. Click + Create Segment. If you already have segments […]
Segmentation is dividing the audience of website visitors into logical groups. In our system, you can create audience segments and use these segments to retarget the audience. For example, if you have a campaign and a user has clicked or performed any action on your ad, you can segment such a user and then retarget […]
Campaign tags allow you to group different campaigns into a logical grouping. You can use these tags to generate custom reports for analysis purposes. For example, you can group campaigns based on verticals, such as healthcare or finance. You can add these tags while creating or editing a campaign. You can add one or more […]
Frequency Capping allows you to limit the clicks or impressions of an individual user on an ad in a single day. For example, if you do not want to show the same ad to a single user more than 5 times, then in such a case, you can enable the Frequency Capping feature and restrict […]
You can use the following ways to analyze and debug the problems with your ads and campaigns. Debugging the Campaign: Go to Campaigns listing. To know what the issue is click Status. A Health Check parameters list will pop up. Fix the parameters under the Failed section. Once the campaign is in Active and Serving […]
Browser Extension Identifies available units/spots on the page and requests the user to select a unit to replace in order to insert a keyword block. You can install the extension from here. Installation Navigate to the above link and download the entire folder to a local directory. When you click on download, you will see […]