Why are my Ads or Campaigns Not Serving?

You can use the following ways to analyze and debug the problems with your ads and campaigns.

Debugging the Campaign:

1. Go to Campaigns listing.
2. To know what the issue is click Status. A Health Check parameters list will pop up.
3. Fix the parameters under the Failed section.
4. Once the campaign is in Active and Serving state the ads under the campaign will be served on Publisher’s page.

Debugging the Ad:

1. Go to Ads listing.
2. To know what the issue is click Status. A Health Check parameters list will pop up.
3. Fix the parameters under the Failed section.
4. Once the Ad is in the Active and Serving state it will start serving on the publisher’s page.

Debug Table:

Factors Responsible	Description	Apply To
Marketplace	Marketplace should be active.	Campaign, Ad
Partner	Partner should be active.	Campaign, Ad
Advertiser	The status of the advertiser should be Active.	Campaign, Ad
Account Balance	The account balance of advertiser needs to be more than $0.	Campaign, Ad
Campaign	The approval status of the campaign should be Approved.	Campaign, Ad
Campaign Budget	The daily and overall budget of the campaign needs to be more than $0.	Campaign, Ad
Active Ads in Campaign	There should be at least one active ad in the campaign.	Campaign
Ad Group	The running status of the ad should be Active.	Ad
Campaign Duration	Check the campaign start and end date.	Ad
Ad Approval Status	The ad approval status should be Approved.	Ad