In Keyword Sponsorship campaigns, when a user clicks on the sponsored keyword they will be directly redirected to the advertiser’s page.
Elements of Keyword Sponsorship Ads:
| Sr. No. | Name of the Element | Description |
| 1. | Destination URL | URL of the page the advertiser wants their audience to redirect. It is a mandatory field. |
| 2. | Display URL | URL displayed in the ad copy. It can be similar to the destination URL or the URL of the homepage. It is a mandatory parameter. |
| 3. | Mobile URL | Will be used if the landing page for mobile users is different. It is an optional field. |