Keyword match type describes how closely the keyword must match the search term for your ad to appear. Exact Match: An exact match will only serve an ad when the targeted keyword exact matches the searched keyword. This match type gives you less reach but the audience will be highly relevant. Phrase Match:  For phrase […]

Negative keywords prevent ads from getting served on undesired keyword searches. While setting up Negative Keywords it is important to know the user intent. For example, an advertiser that only sells sports shoes does not want their ad to be served on the following search queries. Phrase Negative Keyword Match Type Formal Shoes For Men […]