Budget pacing is the pace or speed at which your budget will be spent in a campaign. The pacing options are available on the Campaigns page under Budget Details for Individual Budget as well as Shared Budget. By default, the pacing options are disabled. To enable the pacing options, you will have to specify the […]
A shared budget allows you to allocate an amount across multiple campaigns. The system will automatically adjust the budget across the campaigns and optimize against ROI. The following tables provide a quick view of individual budget compared to shared budget. Individual Budget: Shared Budget: Why use a Shared Budget? A daily budget of $100 is […]
The Bidding options are available when you create a new campaign or edit an existing one. The system provides the following bidding options: Manual Bidding: Manual bidding allows defined bids up to the Ad Group level. If you do not select any option, then Manual Bidding is considered as default. Automatic Bidding: The system will […]
Campaign goals determine the purpose of your campaign. Improving sales, increasing revenue, and creating brand awareness are all common goals for paid campaigns. The console supports three major campaign goals. Optimize Conversions: This goal will help you get the most conversions out of your campaign. It usually helps in generating leads, improving sales, increasing downloads […]
While creating a campaign, you can set up the following billing methods. Cost Per Mile (CPM) – Billing is based on the number of impressions of the ad. Cost Per Click (CPC) – Billing is based on the clicks on the ad. Cost Per Action (CPA) – Billing is done based on the action performed […]
Supply is the traffic (the audience) that you get on your ads. While creating a campaign, you can add the relevant targeting to get the most relevant supply for your campaigns. In addition to the targeting parameters, you can also use the Forecast tool to identify the best keywords having the most supply. After identifying […]
Campaign scheduling determines the day and time when the ads from the campaign will be shown. The scheduling will be dependent on the time of day the potential audience is interacting with ads. If the audience is only interacting with the ads during weekends, target these days specifically. If the audience is interacting with served […]
Targeting parameters are available at the campaign level to help you reach an audience in the required location, using a specific device, browser, or domain, and to target specific publishers. Location-Based Targeting In location targeting, you can show your ad in certain geographic areas as per your business needs. You can target your ads for […]
You have an option of adjusting bids on the campaign and ad group level. Periodic Bid Adjustment: Bids can be increased or decreased according to the time of the day or day of the week. If a campaign is expecting more traffic during weekends and at a specific time period, then you can increase the […]
Audience Segments can be viewed and edited from the Dashboard from Library > Audience Segmentation. Once you select the advertiser, you will see an existing list of segments (First and Third Party). Otherwise, you will see an option to create your first segment as shown below. Click + Create Segment. If you already have segments […]