You can run different types of campaigns based on your goals Search Campaigns: Search campaigns allow you to display ads associated with keywords based on the content on the publisher’s website. This uses the two-click model where a user clicks a keyword in the keyword block to navigate to the results page where the ad […]
A Search campaign allows you to target keywords for which you can display ads. The two-click model is used in search campaigns where a user clicks the relevant keywords that appear as Sponsored Ads in the article as shown below. After the user clicks a keyword, they are redirected to the Results page where ads […]
In Keyword Sponsorship campaigns, when a user clicks on the sponsored keyword they will be directly redirected to the advertiser’s page. Elements of Keyword Sponsorship Ads: Sr. No. Name of the Element Description 1. Destination URL URL of the page the advertiser wants their audience to redirect. It is a mandatory field. 2. Display URL […]
A Native campaign allows you to create ads that imitate the look and feel of the publisher’s website. These ads will be displayed in the website’s native styling. It is a non-intrusive ad and doesn’t interfere with the audiences’ experience. Why Native Campaigns? Native campaigns offer the flexibility to target users at various points in […]
Budget pacing is the pace or speed at which your budget will be spent in a campaign. The pacing options are available on the Campaigns page under Budget Details for Individual Budget as well as Shared Budget. By default, the pacing options are disabled. To enable the pacing options, you will have to specify the […]
A shared budget allows you to allocate an amount across multiple campaigns. The system will automatically adjust the budget across the campaigns and optimize against ROI. The following tables provide a quick view of individual budget compared to shared budget. Individual Budget: Shared Budget: Why use a Shared Budget? A daily budget of $100 is […]
The Bidding options are available when you create a new campaign or edit an existing one. The system provides the following bidding options: Manual Bidding: Manual bidding allows defined bids up to the Ad Group level. If you do not select any option, then Manual Bidding is considered as default. Automatic Bidding: The system will […]
Campaign goals determine the purpose of your campaign. Improving sales, increasing revenue, and creating brand awareness are all common goals for paid campaigns. The console supports three major campaign goals. Optimize Conversions: This goal will help you get the most conversions out of your campaign. It usually helps in generating leads, improving sales, increasing downloads […]
While creating a campaign, you can set up the following billing methods. Cost Per Mile (CPM) – Billing is based on the number of impressions of the ad. Cost Per Click (CPC) – Billing is based on the clicks on the ad. Cost Per Action (CPA) – Billing is done based on the action performed […]
Supply is the traffic (the audience) that you get on your ads. While creating a campaign, you can add the relevant targeting to get the most relevant supply for your campaigns. In addition to the targeting parameters, you can also use the Forecast tool to identify the best keywords having the most supply. After identifying […]